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La siguiente evolución del marketing : conéctese con sus clientes mediante el marketing con significado / Bob Gilbreath ; traducción de María del Carmen Chávez García.

by Gilbreath, Bob [autor] | Chávez García, María Del Carmen.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G466s, ...

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Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

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  • Colegio de Estudios Superiores de Administración - CESA
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