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		Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. by Newell, Frederick, 1926- [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Princeton, NJ : Bloomberg Press, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / N544w 2003. Place hold Request article Add to cart (remove)
		Know Your Fans : Using Word-of-Mouth Marketing to Sell Your Products / Barry Libert, Jon Spector. by Libert, Barry, 1954- [autor.] \| Spector, Jon. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey Pearson Education, Inc. (P) Audible, Inc 2009Availability: Items available for loan: Biblioteca CESA (16)Call number: EBR 658.8 / L695k , ... Place hold Request article Add to cart (remove)

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