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La esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan. by Bernal, Armando [editor] | Dolan, Robert J [compilador] | Hassan, Adriana de [traductor] | Monárez, Lucrecia [editor]. Edition: Edición Armando Bernal, Lucrecia Monárez.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / D659e, ...
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quinonez, Enrique Palos Báez, Manuel Ortiz Staines ; revisión técnica Adriana Carranza ... [y otros]. by Lamb, Charles W [autor.] | Deras Quiñones, Adolfo [traductor] | Hair, Joseph F | Mcdaniel, Carl | Ortiz, Manuel [traductor] | Palos Baéz, Enrique [traductor]. Edition: 6a edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.
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Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre. by Apuntes Aguirre, Angel [autor.] | Anta, Marisa De [editor] | Lovelock, Christopher H | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Angel [traductor]. Edition: Editora Marisa de Anta.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a.
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Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: Editor Jesús Mares Chacón.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publisher: México : McGraw\Hill Interamericana, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F363m.
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