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		Un buen servicio ya no basta : más allá de la excelencia en el servicio / Leonard L. Berry. by Berry, Leonard L [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b. Place hold Request article Add to cart (remove)
		Transferencia de conocimiento en las relaciones inter\organizacionales de marketing / Héctor Augusto Rodríguez Orejuela. by Rodríguez Orejuela, Héctor Augusto [autor.]. Series: Colección tesis doctoralesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cali : Universidad del Valle, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R696t. Place hold Request article Add to cart (remove)
		Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by Lovelock, Christopher H [autor.] \| Wirtz, Jochen. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898s. Place hold Request article Add to cart (remove)
		Customer service : a practical approach / Elaine K Harris. by Harris, Elaine K [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H313c. Place hold Request article Add to cart (remove)
		El servicio invisible : fundamento de un buen servicio al cliente / Humberto Domínguez Collins. by Domínguez Collins, Humberto [autor.]. Series: Textos universitarios. Administración ; mercadeo y ventasMaterial type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D671s. Place hold Request article Add to cart (remove)
		La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera. by Albrecht, Karl [autor.] \| Bradford, Lawrence J. Coaut. - Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e. Place hold Request article Add to cart (remove)
		Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traduccción de María Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld y Susana Pontón Becerril. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Pérez de Lara Choy, María Isabel [traductor .] \| Lozano Hirschfeld, Andrés [traductor .] \| Pontón Becerril, Susana [traductor .]. Edition: 2da edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: México : McGraw-Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / Z48m, ... Place hold Request article Add to cart (remove)
		Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler, Philip Kotler, Wendy I. Kloter. by Kotler, Neil G, 1941- [autor.] \| Kotler, Philip \| Kotler, Wendy I, 1947-. Edition: Second. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : Jossey-Bass, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K874m 2008. Place hold Request article Add to cart (remove)
		Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Calderón Dávalos, Juan Pablo [revisión] \| Gremler, Dwayne D \| López Espinosa, Irma [revisión] \| Treviño Rosales, Magda Elizabeth [traductor] \| Velázquez Arellano, Jorge Alberto [traductor]. Edition: 5a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z48m, ... Place hold Request article Add to cart (remove)
		El alto crecimiento : cómo lo consiguen las empresas / Gunter Pauli ; traducción Asel. by Pauli, Gunter, 1956- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P327a. Place hold Request article Add to cart (remove)
		How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard. by McDonald, Malcolm [autor.] \| Leppard, John. Series: The Marketing seriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478. Place hold Request article Add to cart (remove)
		Calidad personal : la base de todas las demás calidades / Claus Moller. by Moller, Claus [autor.] \| Colaboradores \| Love, Jan - Moller, Viveca - Touborg, Lis. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Time Manager International, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M736c. Place hold Request article Add to cart (remove)
		Guía para el ejercicio profesional de la Contaduría / Luz Marina Guevara Medina. by Guevara Medina, Luz Marina [autor.]. Series: De Comptvtis et Scriptvris. Cuadernos de Contablidad ; 9Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Pontificia Universidad Javeriana, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 657 / G939g. Place hold Request article Add to cart (remove)
		La venta por relaciones : Inspire confianza al vender sus servicios profesionales / Karen Johnston y Jean Withers ; Traducción Patricia de Aguirre de Pagniez. by Johnston, Karen [autor.] \| Aguirre de Paignez, Patricia De [traductor] \| Withers, Jean. Series: Cuadernos GarnicaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Juan Granica, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / J721v. Place hold Request article Add to cart (remove)
		Marketing de servicios : personal, tecnologia y estrategia / Christopher Lovelock, Jochen Wirtz ; traduccion, Leticia Esther Pineda Ayala. by Lovelock, Christopher H [autor] \| Pineda Ayala, Leticia Esther [traductor] \| Wirtz, Jochen [autor]. Edition: 6a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2009Publisher: [s.l.] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L911m 2009, ... Place hold Request article Add to cart (remove)
		Marketing de los servicios / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Edition: 4a. edition / revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Alfaomega, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / G751m. Place hold Request article Add to cart (remove)

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