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La era de los negocios electrónicos : como generar utilidades en la economía digital / Editores Don Tapscott, Alex Lowy y David Ticoll ; traducción Cecilia Avila de Barón.

by Ávila de Barón, Cecilia [traductor] | Lowy, Alex [editor] | Ticoll, David [editor] | Tapscott, Don, 1947- [editor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá ; Buenos Aires : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4038 / T175e. Not available: Biblioteca CESA: Lost (1).

Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo.

by Greenberg, Paul [autor.] | Franco Calvo, Mercedes [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1).

Marketing 2.0 : el nuevo marketing en la web de las redes sociales / Juan Manuel Maqueira, Sebastian Bruque.

by Maqueira, Juan Manuel [autor] | Bruque, Sebastian [autor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Mexico] : Alfaomega, 2009Publisher: [s.l.] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M279m 2009. Not available: Biblioteca CESA: Lost (1).

Social media : la nueva ruta del crecimiento / Javier Murillo Acuna.

by Murillo Acuna, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Dos Líneas, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M977s, ... Not available: Biblioteca CESA: Lost (1).

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: 8a edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1).

Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan [coautor] | Setiawan, Iwan [coautor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874m. Not available: Biblioteca CESA: Lost (1).

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