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		Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole. by Wayland, Robert E. (Robert Edwin), 1946- [autor.] \| Cole, Paul M. (Paul Michael), 1958-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies. by Setó Pamies, Dolors [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d. Place hold Request article Add to cart (remove)
		Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R Bhote. by Bhote, Keki R, 1925- [autor.]. Series: AMA management briefingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B575b. Place hold Request article Add to cart (remove)
		Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís. by Underhill, Paco [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ... Place hold Request article Add to cart (remove)
		El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán. by Underhill, Paco [autor.] \| García Bertrán, Ana [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ... Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger. by Fortini-Campbell, Lisa [autor.]. Series: The Consumer Insight Classic!Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Workshop, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / F742h, ... Place hold Request article Add to cart (remove)
		El sistema de satisfacción del cliente en la calidad total : como definir estándares y procesos en función del cliente / Reinaldo Santos Gianni. by Santos Gianni, Reinaldo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.568 / S237s 1991. Place hold Request article Add to cart (remove)
		Clientes de por vida / Gerardo González Uribe; Cesa, Incolda. by González Uribe, Gerardo \| Colegio de Estudios Superiores de Administración. Cesa \| Incolda. Series: Colección video empresarialMaterial type: Film; Type of visual material: videorecording Language: Spanish Publisher: Bogotá : P&B, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / G643ve 1997. Place hold Request article Add to cart (remove)
		El servicio excelente al cliente : como ventaja competitiva / Lucía González de Taborda, Elizabeth Richoux. by González de Taborda, Lucía \| Richoux, Elizabeth. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.568 / G643s. Place hold Request article Add to cart (remove)
		The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		La mente de los clientes : aprenda cómo leerla para vender más / David P. Snyder ; traductor Angela García. by Snyder, David P [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor]. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S675m 2002. Place hold Request article Add to cart (remove)
		La disciplina del servicio : cómo desarrollar una nueva cultura orientada al cliente y enfocada en la persona / Lucio Lescano Duncan. by Lescano Duncan, Lucio [autor.]. Series: MarketingEdition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá Ediciones de la U., 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L624d 2014. Place hold Request article Add to cart (remove)
		Digital marketing and consumer engagement : concepts, methodologies, tools, and applications / editor Information Resources Management Association. by Information Resources Management Association. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hershey : IGI Global, Business Science Reference, 2018Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / D574d 2018, ... Place hold Request article Add to cart (remove)
		What customers crave : how to create relevant and memorable experiences at every touchpoint / Nicholas J. Webb. by Webb, Nicholas J, 1958- [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : American Management Association, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W365w 2017. Place hold Request article Add to cart (remove)
		What your customer wants and can't tell you : unlocking consumer brains with the science of behavioral economics / Melina Palmer. by Palmer, Melina [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: Coral Gables : Mango Publishing, 2021Other title: Unlocking consumer decisions with the science of behavioral economics.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P173w 2021. Place hold Request article Add to cart (remove)
		Be our guest : perfecting the art of customer service / by Disney Institute with Theodore Kinni ; foreword by Robert A. Iger. by Kinni, Theodore B, 1956- [autor] \| Iger, Robert A [prólogo] \| Disney Institute [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : Disney Editions, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B365 2011. Place hold Request article Add to cart (remove)
		Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook. by Smith, Paul Russell, 1957- [autor] \| Zook, Ze [autor]. Edition: Sexta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016. Place hold Request article Add to cart (remove)

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