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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.

by Ariely, Dan [autor.].

Edition: Revised and expanded edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Harper Perennial, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: EBR153.83 / A698p 2009, ...

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Crown Business, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 L753b. Not available: Biblioteca CESA: Lost (1).

Buyology / Martin Lindstrom : truth and lies about why we buy.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 L753b.

Contagious : why things catch on / Jonah Berger.

by Berger, Jonah [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Simon & Schuster, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 B496c.

Happy customers everywhere : how your business can profit from the insight of positive psychology / Brend Schmitt.

by Schmitt, Bernd [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 S355h.

Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald [autor.] | Zaltman, Lindsay H [coautor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 Z22m.

Primal branding : Create zealots for your brand, your company, and your future / Patrick Hanlon.

by Hanlon, Patrick [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 H241p.

Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele and Malcolm Wright.

by East, Robert, 1940- [autor.] | Vanhuele, Marc | Wright, Malcolm.

Edition: Second / Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / E177c 2013.

The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick | Blank, Steven G.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010.

Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.

by Smith, Aaron, 1972- [autor.] | Stewart, Bob.

Series: Sport Management SeriesEdition: Second. Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Oxon : Routledge, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / SM642i 2015.

Shopper marketing : a how-to business story / Paul Barnett.

by Barnett, Paul [autor.].

Series: Consumer behavior collectionMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Business Expert Press, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / B261 2016.

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