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Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros.

by Dubois, Bernard [autor.] | Cisneros Garrido, Guillermo [prólogo] | Le-Buisson, Varrieres- [prólogo] | Otero, Andrés [editor] | Rovira Celma, Alex, 1969-.

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c.

Consuming behavior / John Desmond.

by Desmond, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D464c.

Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez.

by Sandhusen, Richard L [autor.] | Rosas Sánchez, Maria Elena [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m.

Las 22 Leyes inmutables del marketing : viólelas bajo su propio riesgo / Al Ries, Jack Trout.

by Ries, Al [autor.] | Trout, Jack [coautor].

Language: Spanish Publisher: México : McGraw-Hill Interamericaña de México, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559l, ... Not available: Biblioteca CESA: Damaged (1).

Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción María del Pilar Carril Villarreal ; revisión Jean Pierre Víctor Domette Nicolesco.

by Hawkins, Del I [autor.] | Best, Roger J | Carril Villarreal, María del Pilar [traductora.] | Coney, Kenneth A | Domette Nicolesco, Jean Pierre Víctor [revisor.].

Edition: 9a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / H393c, ...

La revolución comercial : el key account, el trade marketing y el category manager / Eduardo Liria.

by Liria, Eduardo [autor.] | Peralba Ruiz, María Victoria [editor].

Series: McGraw\Hill de ManagementEdition: Editora Ma. Victoria Peralba Ruíz.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / L768r, ...

Coaching : paso a paso : métodos que funciona / Mike Leibling, Robin Prior ; traducción Mariona Barrera.

by Leibling, Mike [autor.] | Barrera, Mariona [traductor] | Prior, Robin.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Gestión, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.31244 / L525c.

Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo.

by Lambin, Jean-Jacques, 1933- [autor.] | Cedillo, Mark [traductor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ...

De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies.

by Setó Pamies, Dolors [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d.

Experiencias y casos de comportamiento del consumidor / Coordinadores Salvador Ruiz de Maya y Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.] | Ruiz de Maya, Salvador.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; prólogo de Mario Martínez Tercero.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario | Molero Ayala, Víctor Manuel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / R621c, ...

Los consumidores del Siglo XXI / María Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c.

Marketing croscultural / Ildefonso Grande.

by Grande Esteban, Ildefonso [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / G751m, ...

Historias fabulosas del marketing / Ignacio Soret lol Santos ; ilustraciones por Laura Soret Madolell.

by Soret lol Santos, Ignacio [autor.] | Soret Madolell, Laura [ilustrador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Escuela Superior de Gestión Comercial y Marketing, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S713h.

No piense en color rosa / Lisa Johnson, Andrea Learned.

by Johnson, Lisa [autor.] | Learned, Andrea.

Series: GerenciaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / J661n.

Máster en marketing / traducción María Luisa Establier.

by Establier, María Luisa [traductor].

Series: Financial Times Mastering ; 11931Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M423m, ...

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión Julieta Mercado González ...[y otros].

by Schiffman, Leon G [autor.] | Flores Flores, Victoria [traductor] | Kanuk, Leslie Lazar | Mercado González, Julieta [revisión] | Reyes Martínez, Javier [editor].

Edition: 8a. edition / Editor Javier Reyes Martínez.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Lenguaje y expresión 1 : lectura y comunicación escrita / María Ignacia Pineda Ramírez, Francisco Javier Lemus Hernández ; revisión técnica Evangelina Zepeda García, Alfonso Jesús Vargas Alvarez.

by Pineda Ramírez, María Ignacia [autor.] | Lemus Hernández, Francisco Javier | Vargas Alvarez, Alfonso Jesús [revisión] | Zepeda García, Evangelina [revisión].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Naucalpan de Juárez : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 410 / P649l.

Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R Bhote.

by Bhote, Keki R, 1925- [autor.].

Series: AMA management briefingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B575b.

Marketing industrial : conexión entre la estrategia, las relaciones y el aprendizaje / F. Robert Dwyer, John F. Tanner ; revisión técnica de Jorge Luján Sauri ; traducción de Jorge A. Velázquez Arellano, Martha E. Mauri Hernández.

by Dwyer, F Robert [autor.] | Luján Sauri, Jorge Humberto [revisión] | Mares Chacón, Jesús [editor] | Mauri Hernández, Martha E [traductor] | Tanner, John F | Velázquez Arellano, Jorge Alberto [traductor].

Edition: 3a. edition / editado por Jesús Mares Chacón.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D993m.

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