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New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald.

by Gruenwald, George [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n.

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Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski.

by Kuczmarski, Thomas D, 1951- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m.

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  • Colegio de Estudios Superiores de Administración - CESA
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