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		Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Henrique Nogueira Cobra ; traducción y revisión técnica Germán Narváez Rozo. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Bogotá ; Buenos Aires : McGraw Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C652m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O, 1945- [autor.] \| Ingram, Thomas \| Laforge, Raymond W. Edition: Fourth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Irwin, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B368m, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, Ma. de los Angeles Ramos Solano, María del Pilar Palomar Fuentes. by Hernández Garnica, Clotilde [autor.] \| Guerrero Rosas, Pablo Miguel [editor] \| Maubert Viveros, Claudio Alfonso \| Palomar Fuentes, María Del Pilar [revisión] \| Ramos Solano, María de lol Ángeles [revisión]. Edition: Editor Pablo Miguel Guerrero Rosas.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, Pearson, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / H557f, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan. by Kotler, Philip [autor.] \| Kartajaya, Hermawan \| Setiawan, Iwan. Edition: 8a edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		The marketing plan handbook / Marian Burk Wood. by Burk Wood, Marian [autor.]. Edition: Fifth edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959m. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne Renee. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.802 C454b. Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)
		Spanning Silos : The New CMO Imperative / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / A111b 2008. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Cómo elaborar el plan publicitario en la empresa : desarrolle un plan publicitario exitoso / Socorro Jaramillo V. by Jaramillo V., Socorro. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 J371c. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Herramientas financieras para ejecutivos de mercadeo y ventas : aplicaciones de las finanzas en la rentabilidad de la operación de mercadeo y ventas / Werner Zitzman R. by Zitzmann Riedler, Werner [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.15 Z82h 1988. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing : the core / Roger A. Kerin, Steven W. Hartley. by Kerin, Roger A [autor.] \| Hartley, Steven William. Edition: 6a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K455m 2016. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción de Leticia Esther Pineda Ayala, Lourdes Amador Araujo. by Kotler, Philip, 1931- [autor.] \| Amador Araujo, Lourdes \| Lane Keller, Kevin \| Pineda Ayala, Leticia Esther. Edition: Decimoquinta edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. : Pearson, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K874d1 2016, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)

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