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		La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la compentencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traductora Adriana de Hassan ; revisión técnica Emercomex. by Chan Kim, W [autor.] \| Hassan, Adriana de [traductor] \| Mauborgne Renee. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K491e, ... Place hold Request article Add to cart (remove)
		Los 80 conceptos esenciales de marketing de la A a la Z / Philip Kotler ; traducción de Dionisio Cámara y Sergio Bilbao. by Kotler, Philip [autor.] \| Bilbao, Sergio [traductor] \| Cámara, Dionisio [traductor] \| Gómez Arnau, Adriana [editor]. Series: Pearson HallEdition: Edición Adriana Gómez\Arnau.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874o, ... Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)
		El marketing como estrategia : claves para innovar y lograr crecimientos sostenidos / Nirmalya Kumar ; traducción Marta García Madera. by Kumar, Nirmalya [autor.] \| García Madera, Marta [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K963m. Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Marketing internacional / Gustavo Trigo. by Trigo, Gustavo [autor.]. Series: Marketing prácticoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Océano, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / T828m. Place hold Request article Add to cart (remove)
		Marketing ROI (retorno sobre la inversión) : el camino a la rentabilidad corporativa, de los clientes y de las compañías / James D. Lenskold ; traducción Iván Martínez Rojas. by Lenskold, James D [autor.] \| Martínez Rojas, Iván [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.1527 / L573m, ... Place hold Request article Add to cart (remove)
		El marketing de las naciones : una aproximación estraégica a la creación de la riqueza nacional / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee ; traducción de Juan Carlos Guix Vilaplana. by Kotler, Philip [autor.] \| Guix Villaplana, Juna Carlos [traductor] \| Jatusripitak, Somkid \| Maesincee, Suvit. Series: Paidós. Estado y sociedad 83 ; 60Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Paidós, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.9 / K874m. Place hold Request article Add to cart (remove)
		Marketing internacional / Jain Subhash C. ; editor Pedro de la Garza Rosales ; traducción Manuel Ortiz Staines. by Jain, Subhash C, 1942- [autor.] \| Garza Rosales, Pedro de La [editor] \| Ortiz Staines, Manuel [traductor]. Series: Económico administrativosEdition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / J254m. Place hold Request article Add to cart (remove)
		Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel ; traducción Adolfo Deras Quinonez, Enrique Palos Báez, Manuel Ortiz Staines ; revisión técnica Adriana Carranza ... [y otros]. by Lamb, Charles W [autor.] \| Deras Quiñones, Adolfo [traductor] \| Hair, Joseph F \| Mcdaniel, Carl \| Ortiz, Manuel [traductor] \| Palos Baéz, Enrique [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m. Place hold Request article Add to cart (remove)
		Máster en marketing / traducción María Luisa Establier. by Establier, María Luisa [traductor]. Series: Financial Times Mastering ; 11931Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M423m, ... Place hold Request article Add to cart (remove)
		Casos de dirección de marketing / coordinadoras Encarnación González Vázquez, Elisa Alén González ; autores de los casos Julio Cervino Fernández ... [y otros]. by Cerviño Fernández, Julio [autor.] \| González Vázquez, Encarnación [coordinador] \| González, Elisa Alén [coordinador] \| Posada, Juan Luis [editor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Prentice Hall, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / C341c, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline, George H. Lucas ; traducción José Luis Núñez Herrejón. by Ferrell, O.C [autor.] \| Hartline, Michael D [coautor] \| Lucas, George H [coautor] \| Núñez Herrejón, José Luis [traductor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Thomson, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F383e. Place hold Request article Add to cart (remove)
		El plan de márketing : guía de referencia / Marian Burk Wood. by Burk Wood, Marian [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959p. Place hold Request article Add to cart (remove)
		Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre. by Apuntes Aguirre, Angel [autor.] \| Anta, Marisa De [editor] \| Lovelock, Christopher H \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Edition: Editora Marisa de Anta.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a. Place hold Request article Add to cart (remove)
		Basic marketing : a global managerial approach / William D. Perreault, Jr. and Edmund Jerome McCarthy. by Perreault, William D [autor.] \| Mccarthy, Edmund Jerome, 1928-. Edition: 15a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P455b, ... Place hold Request article Add to cart (remove)
		Marketing management / Russell S. Winer. by Winer, Russell S [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / W767m, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval. by Münch Galindo, Lourdes [autor.] \| Sandoval, Paloma. Series: Biblioteca de administraciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres. by Ferrell, O.C, 1943- [autor.]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)

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