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		Relaciones humanas en la mercadotecnia / Donald D. Hiserodt. by Hiserodt, Donald D [autor.]. Series: Curso de mercadotecniaMcGraw ; volume 4Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1988Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.2 / H673r, ... Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos bancarios : guía para directivos / R. Eric Reidenbach, M. Ray Grubbs ; traducción: Diorki. by Reidenbach, R. Eric [autor.] \| Grubbs, M. Ray. Series: liderazgo en bancaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / R353d. Place hold Request article Add to cart (remove)
		Imágen corporativa : cómo crearla y proyectarla / Thomas F. Garbett ; traducción Teresa Nino Torres ; asesoría y revisión técnica Humberto Serna Gómez. by Garbett, Thomas F [autor.] \| Niño Torres, Teresa [traductor] \| Serna Gómez, Humberto. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G213i. Place hold Request article Add to cart (remove)
		Relaciones públicas en la mezcla de mercadotecnia / Jordan Goldman ; traducción Rosa María Rosas Sánchez. by Goldman, Jordan [autor.] \| Rosas Sánchez, Rosa María [traductor]. Series: Serie profesional de mercadotecniaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / G619r. Place hold Request article Add to cart (remove)
		Writing for the media / Sandra Pesmen. by Pesmen, Sandra [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Illinois : NTC Business Books, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / P472w. Place hold Request article Add to cart (remove)
		Do it yourself advertising / David F. Ramacitti. by Ramacitti, David F [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Americam management Association, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / R165d. Place hold Request article Add to cart (remove)
		Do it yourself publicity / David F. Ramacitti. by Ramacitti, David F [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Americam Management Association, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / R165d. Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		The management and practice of public relations / Norman Stone. by Stone, Norman [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m. Place hold Request article Add to cart (remove)
		The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller. by Seitel, Fraser P [autor.]. Edition: Tenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.2 / S462p 2007, ... Place hold Request article Add to cart (remove)
		Marketing en tiempo real / David Meerman Scott ; traductor : María José Pinilla Machado. by Scott, David Meerman [autor.]. Series: Social mediaMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M495m. Place hold Request article Add to cart (remove)
		A public relations primer : thinking and writing in context / Paula Marantz Cohen. by Cohen, Paula Marantz, 1953- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / C678p. Place hold Request article Add to cart (remove)
		Marketing public relations : a marketer's approach to public relations and social media / Gaetan T. Giannini. by Giannini, Jr., Gaetan T [autor.]. Edition: 1a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / G415m 2010. Place hold Request article Add to cart (remove)
		The new rules of marketing & PR : how to use social media, online video, mbile applications, blogs, news releases, & viral marketing to reach buyers directly / David Heerma Scott. by Meerman Scott, David [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / M495n 2013. Place hold Request article Add to cart (remove)
		From advertising to integrated maketing communication / Don E. Schultz. by Schultz, Don E. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: [Washington D.C.] : NTC business videos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SCH383f 1993. Place hold Request article Add to cart (remove)
		The persuaders : americans are swimming in a sea of messages / Directed by Barak Goodman and Rachel Dretzin ; written by Barak Goodman & Douglas Rushkoff ; Produced by Rachel Dretzin, Barak Goodman, Muritel Soenens. by Goodman, Barak [director.] \| Dretzin, Rachel [director.] \| Rushkoff, Douglas. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: English Publisher: New York : PBS home video, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P426 2004. Place hold Request article Add to cart (remove)

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