The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Edition: Tenth editionDescription: xxix, 442 páginas : ilustraciones, mapas ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132304511; 9780132304511Subject(s): Mercadeo | Relaciones Públicas -- Estados Unidos | Relaciones publicas en bancos -- United StatesDDC classification: 659.2 Online resources: Table of contents | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.2 / S462p 2007 (Browse shelf(Opens below)) | Ej.2 | Available | 7101023707 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.2 / S462p 2007 (Browse shelf(Opens below)) | Ej. 1 | Available (Sin restricciones) | 7101001777 |
Includes bibliographical references and index.
What is public relations, anyway? \\ The growth of public relations \\ Communication \\ Public opinion \\ Management \\ Ethics \\ The law \\ Research \\ Print media relations \\ Electronic media relations \\ Employee relations \\ Multicultural community relations \\ Government relations \\ Consumer relations \\ International relations \\ Public relations writing\\ Integrated marketing communications \\ Public relations and the Internet \\ Crisis management.
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