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		El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; traductor Francisco José Salcedo Sotoca. by Smith, Mari, 1966- [autor.] \| Salcedo Sotoca, Francisco José [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S642n. Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator. by Barnes, James G [autor.] \| Rivera, José Martín [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ... Place hold Request article Add to cart (remove)
		CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri. by Chiesa de Negri, Cosimo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ... Place hold Request article Add to cart (remove)
		Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don [autor.] \| Rogers, Martha. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ... Place hold Request article Add to cart (remove)
		Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber. by Bel, Egbert Jan Van [autor.] \| Sander, Ed \| Weber, Alan. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ... Place hold Request article Add to cart (remove)
		The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith. by Smith, Mari, 1966- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.821 / S642n. Place hold Request article Add to cart (remove)
		Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola. by Lopez Arrázola, Santiago [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014. Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)
		The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		Kapital cliente : la rentable gestión de clientes / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, Editorial CESA, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.812 / R313k 2015, ... Not available: Biblioteca CESA: Checked out (1). Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Customer experience strategy : design & implementation / Maurice FitzGerald, Peter FitzGerald. by FitzGerald, Maurice [autor.] \| Fitzgerald, Peter. Series: Customer Strategy ; 1Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Suiza : Customer Strategy, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F553c 2017. Place hold Request article Add to cart (remove)
		Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide . by Alcaide Casado, Juan Carlos [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015. Place hold Request article Add to cart (remove)

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