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		Ventas al detalle, proceso de compras y determinación de precios (merchandising) / Eugene L. Dorr, [y otros]. by Dorr, Edgene L [autor.] \| Haines, Peter G [coautor] \| Meyer, Warren G [coautor] \| Richert, G. Henry [coautor]. Series: Curso práctico de mercadotecnia McGraw-Hil ; No. 9Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill de Mexico, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / D716v. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean\Jacques Lambin ; translator Alejandro Molla Descals, Salvador Miquel Peris. by Lambin, Jean-Jacques [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		How to price your products and services / [Harvard Business School]. by Ivory, James [autor.] \| Carter, Helena Bonham \| Criterion Collection (Firma Comercial) \| Redgrave, Vanessa, 937- \| Thompson, Emma \| Hopkins, Anthony, 1937- \| Harvard University.. Harvard Business School \| Merchant Ivory Productions. Series: A Harvard Business Review Paperback \| The Criterion Collection \| The Merchant Ivory CollectionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [California] : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / H847h. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans, Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E924m. Place hold Request article Add to cart (remove)
		Estrategias de Merchandising : un nuevo concepto de comercialización efectiva / César D. Saavedra. by Saavedra, César D. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1984Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / S112in 1984. Place hold Request article Add to cart (remove)
		Fundamentos de mercadotecnia / Philip Kotler ; traducción Rosa María Rosas Sánchez ; revisión técnica Marcela Benassini Félix. by Kotler, Philip [autor.] \| Benassini Félix, Marcela \| Rosas Sánchez, Rosa María [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Prentice Hall Hispanoamericana, 1988Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874f 1988, ... Place hold Request article Add to cart (remove)

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