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		Winning at new products : accelerating the process from idea to launch / Robert G. Cooper. by Cooper, Robert Gravlin, 1943- [autor.]. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Cambridge, Massachusetts : Perseus Publishing, 2001Copyright date: ©2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C776 2001. Place hold Request article Add to cart (remove)
		Winning at new products : creating value through innovation / Robert G. Cooper. by Cooper, Robert Gravlin, 1943- [autor.]. Edition: Fifth edition / revised and updated.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Basic Books, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C776w 2017. Place hold Request article Add to cart (remove)

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