HBR's 10 must reads on innovation / Roger L. Martin [y otros quince].
Material type: TextLanguage: English Series: HBR's 10 must readsPublisher: Boston, Massachusetts : Harvard Business Review Press, 2013Edition: First. editionDescription: volumes, 179 páginas : ilustraciones ; 21 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781422189856Other title: HBR's ten must reads on innovation | Harvard business review's 10 must reads on innovationSubject(s): Creatividad e innovación | Difusión de innovaciones | Innovaciones tecnológicas -- Administración | Pensamiento creativo | Productos nuevosDDC classification: 658.401 Online resources: Recurso digitalItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.401 / H339i 2013 (Browse shelf(Opens below)) | Ej.1 | Available | 7101025039 |
Disponible en Ebsco Ebooks.
Incluye índice (173-179)
The innovation catalysts ; Stop the innovation wars ; How GE is disrupting itself ; The customer-centered innovation map ; Is it real? can we win? is it worth doing? ; Six myths of product development ; Innovation: the classic traps ; Discovery-driven planning ; The discipline of innovation ; Innovation killers.
To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing, innovate through the front lines-not just from the top, adapt innovations from the developing world to wealthier markets, tweak new ventures along the way using discovery-driven planning, tailor your efforts to meet customers' most pressing needs, avoid classic pitfalls such as stifling innovation with rigid processes. Contraportada.
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