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The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

by Marconi, Joe [autor.] | American Marketing Association.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M321b.

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Crisis marketing : when bad things happen to good companies / Joe Marconi.

by Marconi, Joe [autor.] | American Marketing Association.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : NTC Business Books, 1997Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M321c.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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