Unleashing the SUPER Ideavirus / Seth Godin, Malcolm Gladwell.
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TextLanguage: English Publisher: [Washington D.C.] : Vook, 2010Edition: Versión mejoradaDescription: 240 páginas : ilustraciones, fotografíasContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 0970309902Subject(s): Estrategias del marketing | Análisis de mercadeo | MercadeoDDC classification: 658.8 Abstract: Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Recursos de información electrónicos y digitales | EBR658.8 / G585 2010 (Browse shelf(Opens below)) | Ej. 1 | Ej. 1 | Available | Disponible Kindle No 0048, 166, 167, 171, 172 | LE00153 |
Disponible Kindle.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
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