Marketing, 4E / Charles Lamb, Joseph F. Hair, Carl McDaniel.
Material type:
FilmLanguage: Spanish Publisher: [Washington D.C.] : South-Western College Publishing, 1998Edition: Fourth EditionDescription: 2 VHS (123 minutos) : sonido, color ; 1/2 pulgadasContent type: imagen bidimensional en movimiento Media type: video Carrier type: videocasete Subject(s): Mercadeo -- Administración -- Videocasetes | Análisis de mercadeo -- Videocasetes | Comportamiento del consumidor -- Videocasetes | Canales de comercialización -- VideocasetesDDC classification: 658.8 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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VHS
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / M345 1998 (Browse shelf(Opens below)) | Vol.1 | Ej.2 | Available | 7102018300 | ||
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VHS
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Audiovisual | 658.8 / M345 1998 (Browse shelf(Opens below)) | Vol.2 | Ej.2 | Available | 7110002845 |
V.1 : Chapters 1-10 -- V.2 : Chapters 11-21.
Introducción a las diferentes técnicas de mercadeo.
En Inglés.
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