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		Comportamiento del consumidor : repercusiones en la estrategia de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; versión en español Lino Santacruz con la colaboración de Enrique Bigné Alcaniz. by Hawkins, Del I [autor.] \| Best, Roger J \| Bigné Alcañiz, J Enrique \| Coney, Kenneth A \| Santacruz, Lino [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Wilmington, DE : Addison\Wesley Iberoamericana, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H393c. Place hold Request article Add to cart (remove)
		Market-based magement : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma. Place hold Request article Add to cart (remove)

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