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Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.

By: Smith, Aaron, 1972- [autor.]Contributor(s): Stewart, Bob Material type: Text

TextLanguage: English Series: Sport Management SeriesPublisher: Oxon : Routledge, 2015Edition: Second. EditionDescription: 324 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9781138022966Subject(s): Deportes -- Mercadeo | Mercadeo | Comportamiento del consumidor -- Deportes | Investigación de mercados -- DeportesDDC classification: 658.834

Contents:

1. Sport marketing introduction ; 2. Sport markets ; 3. Sport consumers ; 4. Sport marketing opportunities ; 5. Sport marketing strategy ; 6. Sport products and branding ; 7. Sport pricing ; 8. Sport distribution ; 9. Sport promotion ; 10. Sport sponsorship ; 11. Sport services ; 12. Sport digital marketing and social media ; 13. Sport marketing implementation and control.

Abstract: Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode	Item holds
Recurso electrónico	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	Recursos de información electrónicos y digitales	EBR658.834 / SM642i 2015 (Browse shelf(Opens below))	Ej. 1	Available	Disponible Kindle No 0048, 166, 167		LE00126

Total holds: 0

Disponible Kindle.

Incluye índice.

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.

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