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Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina.

by Martí, José [autor.] | Medina Fernández, Agustín [prólogo] | Muänoz, Pablo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ...

Mercadotecnia / Philip Kotler ; traducción de Fabio Villegas Orrego ; con la colaboración de Miguel Fernando Quintana Varela.

by Kotler, Philip [autor.] | Quintana Varela, Miguel Fernando [traductor] | Villegas Orrego, Fabio [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Investigaciones de mercadeo / por Paul E. Green y Donald S. Tull ; traducción de Manuel F Neira.

by Green, Paul E [autor.] | Neira, Manuel F [traductor] | Tull, Donald S.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Englewood Cliffs, NJ : Editorial Prentice/Hall International, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / G797i.

Cases in strategic marketing.

by Swayne, Linda E [autor.] | Ginter, Peter M.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S973c.

Inside secrets of outstanding salespeople : the fast track to high performance selling / C. Conrad Elnes.

by Elnes, C. Conrad, 1936- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / E486i.

Managing services : marketing operations and human resources / Christopher H. Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice-Hall, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898m.

Sci\tech selling : selling scientific and technical products and services / Michael P Wynne.

by Wynne, Michael P, 1930- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / W985s.

The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.

by Kotler, Philip [autor.] | Fahey, Liam, 1951- | Somkid Jatusripitak.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.0952 / K874n.

Financial management : principles and applications / Sheridan Titman, Arthur J . Keown, John D Martin.

by Titman, Sheridan [autor.] | Keown, Arthur J | Martin, John D, 1945-.

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / T535f, ...

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Implementable marketing research / Alan Mercer.

by Mercer, Alan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M554i.

Investigación de mercados / Ronald M. Weiers ; traducción Rosa María Rosas Sánchez ; revisión técnica Marcela Benassini Félix.

by Weiers, Ronald M [autor.] | Benassini Félix, Marcela | Rosas Sánchez, Rosa María [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall\Hispanoamericana, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / W418i.

Mercadotecnia / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Professional selling / Robert Anderson.

by Anderson, B. Robert [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / A545p.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Managing new products : the power of innovation / Thomas D. Kuczmarski.

by Kuczmarski, Thomas D, 1951- [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m.

Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston, Esther F Lanigan.

by Hinkle, Charles L [autor.] | Johnston, Wesley J | Lanigan, Esther F, 1947-.

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H663c.

Buyer behavior in marketing strategy / John A. Howard.

by Howard, John A [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H848b.

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

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