Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip [autor.]Contributor(s): Armstrong, GaryMaterial type: TextTextLanguage: English Series: Prentice Hall series in marketingPublisher: Englewood Cliffs, NJ : Prentice Hall, 1994Edition: 6 editionDescription: xx, 692 páginas, anexos [48 páginas] : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0137189583Subject(s): Estrategia de mercadeo | Planeación de mercadeo | Mercadeo | Investigación de mercadeoDDC classification: 658.8
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