Sports marketing : a strategic perspective / Matthew D Shank.

By: Shank, Matthew D [autor.]Material type: TextTextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2005Edition: Third editionDescription: xxiv, 500 páginas : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131440772Subject(s): Deportes -- Aspectos economicos -- Estados Unidos | Deportes -- Mercadeo -- Estados Unidos | Comportamiento del consumidor | Deportes -- Economic aspects -- United States | Deportes -- United States -- MarketingDDC classification: 658.838796
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Includes bibliographical references and index.

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