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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R [autor.] | Winer, Russell S [coautor]. Edition: Seventh edition.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...
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Marketing / Dhruv Grewal, Michael Levy. by Grewal, Dhruv [autor.] | Levy, Michael [coautor]. Edition: Second editon.Material type: Text
festschrift
; Literary form:
Not fiction
; Audience:
Specialized;
Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1).
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