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Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

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Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv [autor.] | Levy, Michael [coautor].

Edition: Second editon.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1).

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Introduction to management science : a modeling and case studies approach with speadsheets / Frederick Hillier, [otros autores].

by Hillier, Frederick [autor.] | Schmedders, Karl.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Washington D.C.] : McGraw Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.4038 / H654i, ... Not available: Biblioteca CESA: Lost (5).

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