Commonsense direct marketing / Drayton Bird.
Material type:
TextLanguage: English Publisher: London : Kogan Page, 1999Edition: 3a. editionDescription: viii, 372 páginasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780749425845; 0749425849Subject(s): Mercadeo directo | Comunicación en mercadeo | Servicio al cliente | Mercadeo relacionalDDC classification: 658.84 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.84 / B618c 1999 (Browse shelf(Opens below)) | Ej. 1 | Available | 7101027202 |
Título en portada: Commonsense direct marketing : "read it and re-read it. It contains the knowledge of a lifetime.
1. Beginnings ; 2. The three graces of direct marketing ; 3. Direct marketing can do more then you think ; 4. How to get started ; 5. Positioning and other mysteries explained ; 6. How to plan clearly ; 7. Media: A different, more flexible approach ; 8. Your asset ; 9. Where ideas come from and how to express them persuasively ; 10. How to make your creative work virtually foolproof.
Click on an image to view it in the image viewer
There are no comments on this title.