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		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Commonsense direct & digital marketing / Drayton Bird. by Bird, Drayton [autor.]. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ... Place hold Request article Add to cart (remove)
		Marketing communications : integrating offline and online with social media / P. R. Smith, Ze Zook. by Smith, P. R, 1957- [autor.] \| Zook, Ze. Edition: Fifth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Kogan Page, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S642c 2011, ... Place hold Request article Add to cart (remove)
		Commonsense direct marketing / Drayton Bird. by Bird, Drayton [autor.]. Edition: 3a. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / B618c 1999. Place hold Request article Add to cart (remove)

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