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		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Free Press, 2004Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111b, ... Place hold Request article Add to cart (remove)
		Brand Leadership : Building Assets In an Information Economy / David A. Aaker y Erich Joachimsthaler. by Aaker, David A [autor.] \| Erich, Joachimsthaler. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 A111b. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.11 / A111b 2004. Place hold Request article Add to cart (remove)
		Competitive Advantage : Creating and Sustaining Superior Performance / Michael E. Porter. by Porter, Michael E [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4012 / P844c 1998. Place hold Request article Add to cart (remove)
		Corporate Culture and Performance / John P. Kotter y James L. Heskett. by Kotter, John P, 1947- [autor.] \| James L., Heskett. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4 K87c. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Force For Change : How Leadership Differs from Management / John Kotter. by Kotter, John [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658 / K87f 1990. Place hold Request article Add to cart (remove)
		Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991. Place hold Request article Add to cart (remove)
		The New Rules : eight business breakthroughs to career success in the 21st century / John P. Kotter. by Kotter, John P, 1947- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press Paperbacks, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.4 / K87n 1995. Place hold Request article Add to cart (remove)
		Brand sense / Martin Lindstrom : sensory secrets behind the stuff we buy :. by Lindström, Martin, 1970- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 L753b. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Competitive strategy / Michael Porter : techniques for analyzing industries and competitors. by Porter, Michael [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 P847c. Place hold Request article Add to cart (remove)
		The leader who had no title : a modern fable on real success in business and in life / Robin Sharma. by Sharma, Robin [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658 S531le. Place hold Request article Add to cart (remove)
		Primal branding : Create zealots for your brand, your company, and your future / Patrick Hanlon. by Hanlon, Patrick [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 H241p. Place hold Request article Add to cart (remove)
		Strategy Safari : A Guided Tour Through The Wilds of Strategic Mangament / Bruce Ahlstrand, Bruce Ahlstrand, Joseph Lampel. by Ahlstrand, Bruce [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: NNN. Place hold Request article Add to cart (remove)
		Strategy safari : a guide tour through the wilds of strategic management / Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel. by Mintzberg, Henry, 1928- [autor.] \| Ahlstrand, Bruce \| Lampel, Joseph. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : The free Press, 1998Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / M667s 1998. Place hold Request article Add to cart (remove)

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