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Comportamiento del consumidor decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A454c.

Introducción a la microeconomía : comportamientos, intercambio y mercados / Miguel Cuerdo Mir, Ma. Teresa Freire Rubio.

by Cuerdo Mir, Miguel [autor.] | Freire Rubio Maria Teresa.

Series: Colección UniversidadEdition: 2a. edition / Revisada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / C965i.

Marketing relacional / Carmen Barroso Castro, Enrique Martn Armario.

by Barroso Castro, Carmen [autor.] | Armario, Enrique Martín.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B277m, ...

El consumo de la tercera edad / Ildefon Grande Esteban.

by Grande Esteban, Ildefonso [autor.] | Universidad Pública de Navarra.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G751c.

El Consumo de servicios culturales / Manuel Cuadrado García, Gloria Berenguer Contrí.

by Cuadrado García, Manuel [autor.] | Berenguer Contrí, Gloria.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / C961c.

De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies.

by Setó Pamies, Dolors [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d.

Experiencias y casos de comportamiento del consumidor / Coordinadores Salvador Ruiz de Maya y Javier Alonso Rivas.

by Alonso Rivas, Javier [autor.] | Ruiz de Maya, Salvador.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; prólogo de Mario Martínez Tercero.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario | Molero Ayala, Víctor Manuel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / R621c, ...

Los consumidores del Siglo XXI / María Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c.

Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban.

by Alonso Rivas, Javier [autor.] | Grande Esteban, Ildefonso.

Edition: 6a. edición revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / A454c, ...

Marketing experiencial : la revolución de las marcas / Max Lenderman.

by Lenderman, Max [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Madrid : Editorial Esic, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L564m.

Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

Marcas líderes y distribuidores : buenas prácticas de colaboración / José María Vilas.

by Vilas Aventín, José María, 1954- [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / V697m, ...

Marketing directo e interactivo : Campanas efectivas con sus clientes / Josep Alet.

by Alet, Josep [autor.].

Edition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A366m.

La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario [prólogo] | Molero Ayala, Víctor M.

Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013.

Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.

by Ruiz de Maya, Salvador [autor.] | Grande Esteban, Ildefonso, 1954-.

Series: Libros profesionales de empresaEdition: Primera edición.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 R849c 2013.

Persona no consumidor : antropología, neurociencia y hormonas para el marketing / Javier Rovira.

by Rovira, Javier [autor.].

Edition: 1a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Alfaomega, ESIC, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R875p 2017.

Política de producto / Susana Díaz Iglesias (coordinadora), Gabriel Cachón Rodríguez, Cristina del Castillo Feito, Alberto Prado Román... [y otros dos]

by Díaz Iglesias, Susana [editor] | Cachón Rodríguez, Gabriel [autor] | Castillo Feito, Cristina del [autor] | Prado Román, Alberto [autor] | Vargas Pérez, Ana María [autor] | Paz Gil, Iria [autor].

Series: Libros profesionales de empresaMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid: ESIC, 2022Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.62 / P769 2022.

Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler.

by Rovira, Javier [autor] | Kotler, Philip, 1931- [prologuista].

Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013.

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