Essentials of marketing research / William G. Zikmund y Barry J. Babin.
Material type:
TextLanguage: English Publisher: Mason, OH : South-Western Cengage Learning, 2010Edition: 4a editionDescription: 436 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781439047545Subject(s): Investigación de mercados | Sistemas de información en mercadeo | Mercadeo -- Toma de decisionesDDC classification: 658.83
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