Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill.
Material type:
TextLanguage: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2010Edition: Tenth ediciónDescription: 604 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0538743778; 9780538743778Subject(s): Mercadeo | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.83
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.83 / I115m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available (Sin restricciones) | 7101019791 |
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Incluye índice (p.594-604) Incluye glosario (p.584-593)
Sala Mercadeo.
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