Mm : wath's inside / Dawn Iacobucci.
Material type:
TextLanguage: English Publisher: Mason, OH : Sout-Western Cengage Learning, 2010Edition: 1a ediciónDescription: 237 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0324784422; 9780324784428Subject(s): Planeación de mercadeo | Mercadeo -- Enseñanza | Administración de mercadeoDDC classification: 658.8
Contents:
1. Marketing strategy ; 2. Product positioning ; 3. Positioning via price, place and promotion ; 4. Positioning: assessment through the customer lens ; 5. Capstone.
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General | 658.8 / I115m 2010 (Browse shelf(Opens below)) | Ej. 1 | Available | 7101023077 |
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Incluye referencias bibliográficas.
1. Marketing strategy ; 2. Product positioning ; 3. Positioning via price, place and promotion ; 4. Positioning: assessment through the customer lens ; 5. Capstone.
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