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Mm : wath's inside /

Iacobucci, Dawnn R.

Mm : wath's inside / Dawn Iacobucci. - 1a edición. - 237 páginas : ilustraciones, láminas fotografías.

Incluye referencias bibliográficas.

1. Marketing strategy ; 2. Product positioning ; 3. Positioning via price, place and promotion ; 4. Positioning: assessment through the customer lens ; 5. Capstone.

ISBN: 0324784422 9780324784428

Subjects--Topical Terms:
Planeación de mercadeo.
Mercadeo--Enseñanza.
Administración de mercadeo.

Dewey Class. No.: 658.8 / I115m 2010

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