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		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008. Place hold Request article Add to cart (remove)
		Branding emotional : the new paradigm for connecting brands to people / Marc Gobé. by Gobe, Marc [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Allworth Press, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G574b, ... Place hold Request article Add to cart (remove)

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