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Construir marcas poderosas / David A. Aaker.

by Aaker, David A [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ...

Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco.

by Aaker, David A [autor.] | Alvarez Del Blanco, Roberto M [traductor] | Joachimsthaler, Erich [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l.

Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991.

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