Search

Your search returned 5 results.

Results
		Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco. by Aaker, David A [autor.] \| Alvarez Del Blanco, Roberto M [traductor] \| Joachimsthaler, Erich [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008. Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Branding emotional : the new paradigm for connecting brands to people / Marc Gobé. by Gobe, Marc [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Allworth Press, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G574b, ... Place hold Request article Add to cart (remove)

Hola