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		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley. by Roberts, Kevin, 1949- [autor.] \| Lafley, Alan George, 1947- [prólogo]. Edition: Second edition / ampliada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ... Place hold Request article Add to cart (remove)
		Luxury brand management : a world of privilege / Michel Chevalier and Gérald Mazzalovo. by Chevalier, Michel, 1943- [autor.] \| Mazzalovo, Gérald. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / C527l, ... Place hold Request article Add to cart (remove)
		Fundamentos del branding / Melissa Davis ; traducción Lucía Borrero Gutiérrez. by Davis, Melissa [autor.] \| Borrero Gutiérrez, Lucía [traducción]. Series: Arquitectura y diseñoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Parramón, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D261f 2010. Place hold Request article Add to cart (remove)

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