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Wharton on dynamic competitive strategy / editors, George S. Day and David J. Reibstein, with Robert E Gunther.

by Day, George S [autor.] | Gunther, Robert E, 1960- | Reibstein, David J.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / W553w.

Marketing metrics : the manager´s guide to measuring marketing performance / Neil T. Bendle...[y otros 3].

by Bendle, Neil T [autor.] | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Series: : Pearson Business Analytics SeriesEdition: Fourth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : Pearson Education Inc., 2021Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2021.
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