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Brand América : the mother of all brands / Simon Anholt, Jeremy Hildreth.

by Anholt, Simon [autor.] | Hildreth, Jeremy [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Cyan Books, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A596b, ... Not available: Biblioteca CESA: Damaged (1).

Brand new justice : how branding places and products can help the developing world / Simon Anholt.

by Anholt, Simon [autor.].

Edition: Revised edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford ; Burlington, MA : Elsevier Butterworth\Heinemann, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A596c, ...

Nation branding : concepts, issues, practice / Keith Dinnie.

by Dinnie, Keith [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth-Heinemann 173 p.: diagrs., 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A596n.

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.

by Govers, Robert [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G721p.

Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.

by Gelder, Sicco Van [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G315g, ...

Handbook on tourism destination branding.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : World tourism organization and european travel commission cover photo, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / H236h.

Brand Leadership : Building Assets In an Information Economy / David A. Aaker y Erich Joachimsthaler.

by Aaker, David A [autor.] | Erich, Joachimsthaler.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 A111b. Not available: Biblioteca CESA: Lost (1).

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.11 / A111b 2004.

Building the brand\driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A Aaker.

by Davis, Scott M, 1964- [autor.] | Dunn, Michael (Michael Edward).

Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass, 2002Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.83 / D261b 2002. Not available: Biblioteca CESA: Lost (1).

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