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		Marketing metrics : the manager´s guide to measuring marketing performance / Neil T. Bendle...[y otros 3]. by Bendle, Neil T [autor.] \| Farris, Paul W \| Pfeifer, Phillip E \| Reibstein, David J. Series: : Pearson Business Analytics SeriesEdition: Fourth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : Pearson Education Inc., 2021Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2021. (1 votes) Place hold Request article Add to cart (remove)
		Marketing analytics : essential tools for data driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox. by Venkatesan, Rajkumar [autor.] \| Farris, Paul W [coautor.] \| Wilcox, Ronald T [coautor.]. Series: Darden business publishingEdition: First edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: United States: University of Virginia Press, 2021Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / V461 2021. Place hold Request article Add to cart (remove)

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