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		Planeación en mercadotécnia para el gerente de ventas / David W. Cravens ; traducido por Alfredo Díaz Mata. by Cravens, David W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C899p. Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traductor Yago Moreno. by Cravens, David W [autor.] \| Moreno, Yago [traductor] \| Piercy, Nigel F. Edition: 8a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898m. Place hold Request article Add to cart (remove)

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