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		Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald. by Christopher, Martín [autor.] \| Majaro, Simón \| McDonald, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s. Place hold Request article Add to cart (remove)
		Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard. by McDonald, Malcolm [autor.] \| Leppard, John. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Lincolnwood] : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M113m. Place hold Request article Add to cart (remove)
		Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar. by McDonald, Malcolm [autor.] \| Dunbar, Ian [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135m. Place hold Request article Add to cart (remove)
		Marketing plans that work : targeting growth and profitability / Malcolm H. B. McDonald, Warren J Keegan. by McDonald, Malcolm [autor.] \| Keegan, Warren J. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth\Heinemann, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson. by McDonald, Malcolm [autor.]. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ... Place hold Request article Add to cart (remove)
		How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard. by McDonald, Malcolm [autor.] \| Leppard, John. Series: The Marketing seriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Heinemann, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M478. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by Mcdonald, Malcolm [autor.] \| Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 M459m. Place hold Request article Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm [autor.] \| Wilson, Hugh. Edition: Eighth edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016. Place hold Request article Add to cart (remove)

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