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		Winning at new products : accelerating the process from idea to launch / Robert G. Cooper. by Cooper, Robert Gravlin, 1943- [autor.]. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Cambridge, Massachusetts : Perseus Publishing, 2001Copyright date: ©2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C776 2001. Place hold Request article Add to cart (remove)
		Prototype to product : a practical guide for getting to market / Alan M. Cohen ; editors Mike Loukides and Meghan Blanchette . by Cohen, Alan M [autor.] \| Loukides, Mike [editor] \| Blanchette, Meghan [editor]. Edition: First edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: California : O'Reilly Media, 2015Copyright date: ©2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C678 2015. Place hold Request article Add to cart (remove)
		Designing with data : improving the user experience with A/B testing / Rochelle King, Elizabeth F. Churchill & Caitlin Tan. by King, Rochelle [autor.] \| Churchill, Elizabeth F [autor] \| Tan, Caitlin [autor]. Edition: First edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Sebastopol, CA : O'Reilly Media, 2017Copyright date: ©2017Other title: Improving the user experience with A/B testing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 005.019 / K52 2017. Place hold Request article Add to cart (remove)
		Winning at new products : creating value through innovation / Robert G. Cooper. by Cooper, Robert Gravlin, 1943- [autor.]. Edition: Fifth edition / revised and updated.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Basic Books, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / C776w 2017. Place hold Request article Add to cart (remove)

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