Results of search for '(su:"EME_Ciclo II")'

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		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traduccion Manuel Arboli Gascon. by Ries, Al [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Financial management : principles and applications / Sheridan Titman, Arthur J . Keown, John D Martin. by Titman, Sheridan [autor.] \| Keown, Arthur J \| Martin, John D, 1945-. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / T535f, ... Place hold Request article Add to cart (remove)
		La dirección publicitaria / Enrique Ortega Martínez. by Ortega Martínez, Enrique [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O771d. Place hold Request article Add to cart (remove)
		Advertising management / Rajeev Batra [y otros]. by Batra, Rajeev [coautor]. Edition: 5 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B334a. Place hold Request article Add to cart (remove)
		Fundamentos de finanzas corporativas / Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan ; traducción Julio Coro Pando ; revisión técnica Gerardo Johanes Weihmann Illades, Rafael Eltimio García García. by Ross, Stephen A [autor.] \| Coro Pando, Julio S [traductor] \| García García, Rafael Eltimio \| Jordan, Bradford D \| Weihmann Illades, Gerardo Johanes \| Westerfield, Randolph W. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Santafé de Bogotá : Irwin, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.15 / R826c, ... Place hold Request article Add to cart (remove)
		Valuation : measuring and managing the value of companies / Tom Copeland, Tim Koller and Jack Murrin. by Copeland, Thomas E, 1946- [autor.] \| Koller, Tim \| Murrin, Jack \| Mckinsey And Company. Series: Wiley Frontiers In FinanceEdition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C782v. Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 2a. edition / revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Publicidad / William F. Arens ; traducción de Rosa María Rosas Sánchez , revisión técnica Ivonne Raso Arcaute. by Arens, William F [autor.] \| Rosas Sánchez, Rosa María [traductor .] \| Raso Arcaute, Ivonne [revisión .]. Edition: 7a edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A681p 2000, ... Place hold Request article Add to cart (remove)
		Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Angeles González Lobo, Enrique Carrero López. by González Lobo, María Angeles [autor.] \| Carrero López, Enrique. Edition: 2a. edition / revisada y ampliada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G643m. Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg ; revisión Alfonso Jiménez Ardila. by Schnarch, Kirberg Alejandro [autor.] \| Jiménez Ardila, Alfonso [revisión ]. Edition: 4ta. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357d 2005, ... Place hold Request article Add to cart (remove)
		Publicidad : comunicación integral en marketing / Rubén Treviño Martínez. by Treviño Martínez, Rubén [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco. by Aaker, David A [autor.] \| Alvarez Del Blanco, Roberto M [traductor] \| Joachimsthaler, Erich [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Marketing ROI (retorno sobre la inversión) : el camino a la rentabilidad corporativa, de los clientes y de las compañías / James D. Lenskold ; traducción Iván Martínez Rojas. by Lenskold, James D [autor.] \| Martínez Rojas, Iván [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.1527 / L573m, ... Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008. Place hold Request article Add to cart (remove)
		Publicidad : principios y práctica / William Wells, Sandra Moriarty, John Burnett ; traducción María Herrero ; revisión técnica María de los Angeles Ramos Solano. by Wells, William [autor.] \| Burnett, John \| Herrero, María [traductor] \| Moriarty, Sandra \| Ramos Solano, María de lol Ángeles [revisión]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453p. Place hold Request article Add to cart (remove)
		Brand relevance : making competitors irrelevant / David A. Aaker. by Aaker, David Allen, 1938- [autor.]. Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos. : una visión integral / Alejandro Eugenio Lerma Kirchner. by Lerma Kirchner, Alejandro Eugenio [autor.]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L616d, ... Place hold Request article Add to cart (remove)
		Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville. by Bhargava, Rohit [autor.] \| Hernán D'bourneville, Erika Jasso [traductor]. Series: McGraw\Hill. EducaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ... Place hold Request article Add to cart (remove)

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Your search returned 34 results.