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		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ... Place hold Request article Add to cart (remove)
		El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos. by Rapaille, Clotaire [autor.] \| Racamán Santos, Bernardo [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Introduccion a la investigacion de mercados : un enfoque para America Latina / Marcela Benassini. by Benassini, Marcela [autor.]. Edition: 2a edición .Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico : Pearson Educacion, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / B456i, ... Place hold Request article Add to cart (remove)
		Ten key customer insights : unlocking the mind of the market / Robert Schieffer. by Shieffer, Robert [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / S332t, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Innovación en la investigación de mercados / Inmaculada Aragón Marina ... [y otros]. by Inmaculada Aragón, Marina [autor.]. Edition: Edición Emma Ariza Herrera.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / I584i 2011, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Crossumer : clases para entender al consumidor español de nueva generación / Víctor Gil, Felipe Romero. by Gil, Víctor [autor.] \| Romero, Felipe [coautor]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G463c, ... Place hold Request article Add to cart (remove)

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