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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b.

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Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Taylor & Francis Group, 2010Online access: Para consultar la tabla de contenido presione aquí Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / K927s.

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