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		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina, 1948- [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Zag : the number-one strategy of high-performance brands : a whiteboard overview / Marty Neumeier. by Neumeier, Marty [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : AIGA, New Riders, 2007Other title: Zag : the #1 strategy of high-performance brands /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493z 2007, ... Place hold Request article Add to cart (remove)
		The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / Marty Neumeier. by Neumeier, Marty [autor.]. Edition: First. edition / revisada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : AIGA, New Riders, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493b1 2006, ... Place hold Request article Add to cart (remove)
		Las actitudes y el efecto de atracción / Gabriel Pérez Cifuentes. by Pérez Cifuentes, Gabriel [autor.]. Series: Serie Tesis DoctoralesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Uniandes, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P438a. Place hold Request article Add to cart (remove)
		The brand flip : why customers now run companies and how to profit from it / Marty Neumeier. by Neumeier, Marty [autor.]. Series: Voices that matterEdition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : Pearson Education, New Riders, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / N493b 2016, ... Place hold Request article Add to cart (remove)
		What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. by Yohn, Denise Lee, 1967- [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: San Francisco, California : Jossey-Bass, A Wiley Brand, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Y547w 2014, ... Place hold Request article Add to cart (remove)
		El origen de las marcas : descubra las leyes naturales de la creación de categorías y la construcción de marcas / Al Ries, Laura Ries ; traductor Raúl G. Del Río . by Ries, Al [autor.] \| Ries, Laura \| Río, Raúl G. del [traductor .]. Series: Nuevos paradigmasMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Barcelona : Empresa Activa, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559o 2005. Place hold Request article Add to cart (remove)

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