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		Marketing y calidad total : imagen de calidad y comunicación / Miguel Mazarrasa. by Mazarrasa, Miguel, 1942- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Gestión 2000, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M475m. Place hold Request article Add to cart (remove)
		La comunicación global : cómo construir la imagen de una empresa / Christian Regouby. by Regouby, Christian [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R343c. Place hold Request article Add to cart (remove)
		La imagen corporativa : teoría y metodología de la identificación institucional / Norberto Chaves. by Chaves, Norberto, 1942- [autor.]. Series: GG disenoEdition: 3a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Gustavo Gili, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Ch512i. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony, Malcolm McDonald. by Chernatony, Leslie - Mcdonald, Malcolm [coautor]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / CH521c. Place hold Request article Add to cart (remove)
		El beneficio de compartir valores : marketing social corporativo, una nueva estrategia para diferenciar las marcas / Ramón Guardia Massó. by Guardia Massó, Ramón [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G914b. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Anuario de publicidad colombiana / editor Ediciones P&M. by Publicidad y Mercadeo - P&M. Edition: 11a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : Ediciones P&M, 2013Other title: Anuario de la publicidad colombiana 2013.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a1 2013. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		InkCreíble / editor TBWA The disruption company . by TBWA The disruption company. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones TBWA, [s.f]Other title: Ink\Creíble .Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / I567i. Items available for reference: Biblioteca CESA: Procesos técnicos (1)Call number: 659.1 / I567i. Place hold Request article Add to cart (remove)
		Anuario de la publicidad colombiana : la pesca creativa / editor Ediciones P&M. by Publicidad y Mercadeo - P&M. Edition: 14a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones P&M, 2016-Other title: Anuario de la publicidad colombiana 2016.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a3 2016. Place hold Request article Add to cart (remove)
		Anuario de la publicidad colombiana / editor Ediciones P&M. by Publicidad y Mercadeo - P&M. Edition: 16a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones P&M, 2018-Other title: Anuario de la publicidad colombiana 2018.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a4 2018. Place hold Request article Add to cart (remove)
		Marcas de distribuidor : concepto, evolución, protagonistas y adaptación a los ciclos económicos / coordinadores, José Antonio Puelles Pérez, Mónica Gómez Suarez, María Puelles Gallo. Series: Coleccion Empresa y gestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / M313m 2011, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Anuario de la publicidad colombiana : las apuestas más altas de la creatividad / editor Ediciones P&M. by Publicidad y Mercadeo - P&M. Edition: 13a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones P&M, 2014-Availability: Items available for loan: Biblioteca CESA (3)Call number: 659.1 / A636a2 2014, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Anuario de la publicidad colombiana / editor Ediciones P&M. by Publicidad y Mercadeo - P&M. Edition: 15a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones P&M, 2017-Other title: Anuario de la publicidad colombiana 2017.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a1 2017. Place hold Request article Add to cart (remove)
		Guía de proveedores y servicios publicitarios : 2018 - 2019 / Ediciones Publicidad y Mercadeo . by Ediciones Publicidad y Mercadeo. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ediciones P&M, 2018-Availability: Items available for loan: Biblioteca CESA (3)Call number: 659.1 / A636a2 2017, ... Place hold Request article Add to cart (remove)
		Anda / Asociación Nacional de Anunciantes de Colombia. by Asociación Nacional de Anunciantes de Colombia. Material type: Article; Type of continuing resource: periodical Language: Spanish Publisher: Bogotá : Asociación Nacional de Anunciantes de Colombia, 1994-2014Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (25)Call number: 659, ... Not available: Biblioteca CESA: Damaged (3). Biblioteca CESA: Lost (7). Place hold Request article Add to cart (remove)

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